What Brands Can Learn From Nespresso's Gen Z Approach

When it comes to marketing for small businesses, we often see the mistake of business owners building a content strategy around what they want to say, instead of what their audience needs to hear.

At Social Spark, we know that the most effective strategies aren't the flashiest or trendiest, but are built for the ones that listen.

Looking at Nespresso, they noticed their Gen Z audience was sipping lattes or seeking espressos. They were paying for iced coffee, sharing it on social media platforms like Instagram and TikTok, and chasing pastel aesthetics.

So Nespresso adapted! Here's what they did:

• They introduced new iced flavors

• Partnered with The Weeknd

• Created campaigns that reflected their customers actions

• Enhanced their social media branding

The Lesson for Your Brand

Ask yourself:

• What are your customers buying?

• How do they talk about their purchases?

• Are they casual or formal?

• Are you helping them make decisions or filling up their feed?

When you listen, you will find that your audience has already given you the blueprint.