Rocky Brancato for Public Defender
Enhancing a Campaign Through Story-Driven ContentIndustry
Public Service · Politics
Engagement Type
Brand Creation, Launch Strategy, Ongoing Marketing Support
Channels
Instagram, Facebook, TikTok, Website, Google Business Profile
Overview
Social Spark supported a candidate in a competitive Public Defender race during the final phase of the campaign. Our role focused on developing persuasive testimonial video content to strengthen credibility, increase name recognition, and humanize the candidate to voters ahead of Election Day. Operating in a high-scrutiny public sector environment, we created assets that aligned with legal culture, civic expectations, and professional reputation standards.
Strategy & Execution
We identified and engaged stakeholders who could speak to the candidate’s qualifications from lived experience and public service. Testimonial content featured elected officials, legal professionals, community leaders, and employees
We identified and engaged stakeholders who could speak to the candidate’s qualifications from lived experience and public service. Testimonial content featured elected officials, legal professionals, community leaders, and employees
The testimonial series generated over 116,000 organic views on Facebook, driving meaningful awareness during the final persuasion window of the race. The content served as cross-endorsement media by leveraging respected stakeholders to reinforce professional credibility, leadership ability, and public trust.
