Expert Roofers
Generating High-Quality Leads with Targeted MarketingIndustry
Construction · Home Improvement ·
Engagement Type
Campaign Strategy & Paid Meda
Channels
Google, Meta, & Website
Integrated Marketing
Social Spark supported the client with a multi-channel acquisition strategy designed to strengthen visibility and drive qualified leads within a 50-mile radius of Lakeland, Florida. Through market research, CRM insights, and competitor analysis, we identified key roofing audiences across residential homeowners, commercial buildings, and storm-damage replacement customers.
Execution included paid social campaigns, Google search advertising, service-based landing experiences, and an updated website to streamline lead intake. To extend brand presence beyond digital channels, we designed out-of-home assets such as yard signage and a digital billboard placed along I-4 near Lakeland and Plant City—to reinforce credibility in high-traffic corridors.
The campaign drove measurable commercial outcomes for the roofing company, including nine new roofing clients, over $200K in tracked revenue from the initial set of jobs, and increased visibility in the regional commercial and contracting ecosystem. The out-of-home campaign also contributed to two government contract awards after the host of the bid selection committee saw the company’s billboard along I-4.
Growth & Revenue
These results represented the client’s first coordinated marketing effort and showcased how a modern channel mix—paired with consistent branding and targeted messaging can create both immediate pipeline lift and long-term competitive differentiation in the roofing sector.