Ongoing Retainer with Campaign & Paid Media SupportClient
Taylor Gardner Gutters & Exterior
Industry
Construction & Home Services
Channels
Social Media, Video, Paid Advertising, Local Visibility
Overview
TGG partnered with Social Spark to support long-term digital visibility, credibility, and competitive positioning in a modern, tech-driven market. The goal was not simply to “be active” online, but to use social media as a strategic marketing channel that builds trust, reaches new customers, and reinforces brand authority over time.
Social Spark works directly with Taylor Gardner Gutters’ marketing leadership to plan, capture, execute, and optimize content and campaigns across multiple channels.
The Marketing Landscape
As an established and growing home services company, Taylor Gardner Gutters operates in a competitive environment where visibility, professionalism, and trust are critical. The brand needed a digital presence that reflected the quality of their work and supported long-term growth, while remaining consistent, intentional, and scalable.
Key priorities include:
Maintaining consistent brand visibility across platforms
Positioning the company as credible and modern
Supporting customer trust and awareness through education and transparency
Staying competitive by leveraging trends and paid media strategically
Our Role
Social Spark serves as a strategic digital partner, supporting TGG with ongoing content strategy, campaign planning, production, and performance management.
We work directly with the marketing director and collaborate closely with ownership during on-site shoots to ensure educational and brand-forward content aligns with broader marketing goals.
What We Manage and Support
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Monthly content strategies aligned with business priorities
Intentional use of educational, project-based, and trend-driven content
Campaign planning layered on top of ongoing content execution
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Two content shoots per month at job sites and office locations
Multi-format capture including professional camera, mobile, and drone
Visual assets designed for reuse across channels and campaigns
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Content creation and publishing across platforms
Community engagement through intentional interaction with relevant posts
Trend adoption to increase reach while maintaining brand credibility
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Paid campaign setup and ongoing management
Content optimized for both organic and paid distribution
Performance monitoring and optimization to support visibility goals
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Personalized dashboard providing real-time visibility into:
Post status and scheduling
Engagement activity and comment interaction
Live analytics tracking
Feedback and edit requests
This system supports transparency, efficiency, and collaboration without slowing execution.
Planning a Campaign?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.