Chewy’s Lounge
Tampa’s newest sophisticated, music-forward cigar and cocktail lounge.
Building a Music-Driven Brand From the Ground UpIndustry
Hospitality · Lounge · Music & Culture
Engagement Type
Brand Creation, Launch Strategy, Ongoing Marketing Support
Channels
Instagram, Facebook, TikTok, Website, Google Business Profile
The Vision
Chewy’s Lounge was created to offer something distinct within Tampa’s nightlife and hospitality scene: an intimate, sophisticated space rooted in music, culture, and connection.
From the start, music served as the brand’s primary differentiator, shaping not only the atmosphere inside the lounge, but also how the brand would show up digitally.
Laying the Digital Foundation
Social Spark began working with Chewy’s Lounge prior to opening. At the time, the space was still under renovation and the business was positioned only as “coming soon.”
A key part of our strategy was launching Chewy’s digital presence before the doors opened. Rather than waiting for a grand opening, we recommended building awareness early to generate interest, establish credibility, and avoid losing potential customers during the renovation phase.
This early visibility allowed the brand to begin forming connections with Tampa’s music and nightlife community well ahead of its soft opening.
How the Launch Came to Life
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We developed Chewy’s Lounge’s full brand identity, including logo design, color palette, and visual style, ensuring a cohesive foundation across all platforms.
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A custom landing page was designed to support brand discovery, communicate the lounge’s concept, and act as a central digital touchpoint.
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Social accounts were created, optimized, and managed ahead of opening. Content is planned around events, weekly rhythms, seasonal moments, and cultural trends, balancing intentional strategy with real-time capture.
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Content is both scheduled and captured live, allowing the brand to stay responsive while maintaining consistency and quality.
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Local visibility was a priority from day one. Social Spark guided review generation and optimization, resulting in ten reviews within 24 hours of implementing the strategy.
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Social media is used as both a promotional tool and a community builder, helping Chewy’s Lounge connect with Tampa’s music and nightlife audience before and during its soft opening.
Within the first two weeks of Chewy’s Lounge’s soft opening, social media directly contributed to in-person visits. Customers shared that they discovered the lounge through Facebook posts and TikTok content, validating the early-launch strategy.
Despite being a brand new concept, Chewy’s Lounge is quickly becoming an established and engaging online presence that has translated into real-world interest and foot traffic.